WHAT WE DO & HOW WE DO IT
Our Clients & Strategies
Our clients are luxury real estate agents, home owners, professional athletes, real estate developers, builders, celebrities, and real estate brokerages worldwide. We help tell their homes’ unique stories to guarantee coverage in the news media and sharing on social networks. Our clients’ homes sell for more money faster.
We have pioneered proprietary strategies to ensure the maximum number of high net worth individuals from tech CEOs to international investors see – and desire – our clients’ homes. Many real estate agents and developers do not have the in-house capacity to implement cutting edge strategies so we help them too.
About the Luxury Marketing Group
A Simple, Customizable 3 Step Process
We can help you in the way that is best for you from short advice sessions to full implementation of done-for-you strategies listed below.
(1) Free Consultation
(2) Plan Development
(3) Strategy Implementation
LUXURY HOME MARKETING STRATEGIES
1. Lifestyle Listing Films and Videos
Hollywood production quality videos with scripts, staging, actors, music, and award winning cinematography help ensure potential buyers develop an emotional connection to the home before visiting in person.
This video was produced for one of our clients. Use the YouTube settings to view it in full screen HD.
2. Special Impact Events
Eschewing traditional open houses, our special impact events with celebrities, non profit sponsors, and private invitations to affluent buyers to amp up media coverage and create social competition among attendees that sends the “I want this” temperate through the roof.
3. Public Relations and Viral Video Marketing
All our public relations strategies help ensure articles, tv spots, and viral videos are produced about your luxury home and easily shared all over the world by millions of viewers.
4. Lifestyle & Legacy Story Writing
Typical copywriting describes home features like “breathtaking views.” Our Lifestyle and Legacy Story Writing focuses on how living in your home in it’s location can lead to a happier, healthier, more meaningful life for you and your family for generations.
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5. Extreme Exquisite Marketing
We do everything you’ve heard about and then go to the next level. Our “Steve Jobs Approach to Selling Homes” includes home branding and strategic positioning vis a vis other relevant properties. We zero in on location, best features, lifestyle, list of potential affluent buyers, celebrities for involvement in special events, connected news media reporters, Uniited States relocators from different states and counties where we can place advertisements, and even international target markets.
The Marketing Blueprint
Specific elements of the marketing blueprint can include luxury staging, press releases, pre-written stories, lifestyle and legacy copywriting, single luxury property website creation, online digital marketing on dozens of websites across the internet, single luxury property websites, drone footage, viral video creation, special event based marketing, verified homes status, organic and paid PR, auctions, sponsors, lifestyle and home interviews.
6. Real Estate Professionals Positioning
The Marketing Luxury Group is focused on assisting luxury real estate listing agents with unique marketing strategies to sell their luxury homes.
Luxury Real Estate Business Development
Real Estate Professionals who partner with the Marketing Luxury Group are eligible for additional services that can position them as THE luxury listing authority in their target markets. (This is especially helpful to agents who are attempting to break into the luxury listing market or who have one or two multimillion dollar listings and want more.)
Agent Marketing Services
Services provided can include Book Publishing, Luxury Lifestyle Publicity, Website Development, Copywriting, Public Relations, Press Releases, Celebrity Attraction Strategies, Special Events, and Lifestyle Films Production.
7. Stylish Sophisticated Online Presentation
We will create a dedicated online showcase for your home, featring magazine-quality professional photos, elegantly produced High Definition video and stunning aerial animation.
8. Social Network and Viral Video Advertising
Using sophisticated demographic targeting, homes can reach thousands of local high-wealth buyers and investors on social media networks. Stunning Aerial Video tours show off homes unique locations and are broadcast to the world in HD Video streaming for web and mobile device users everywhere.
9. International Advertising
Your home will be featured in prominent global media brands including The New York Times, The Wall Street Journal, Robb Report, Jetset Magazine and the International Herald Tribune. It’s also translated and distributed to dozens of prominent Real Estate sites throughout Asia, Europe, Australia, the Middle East, South America, and more.
HOW TO WORK WITH US
The Marketing Luxury Group helps clients evaluate their current marketing plan, envision innovative strategies, and then create them. Both CONSULTING (do-it-yourself) and IMPLEMENTATION (done-for-you) marketing services packages can be customized for your unique needs.
Clients are generally accepted “By-Referral-Only” and receive exclusivity in their market for their type of home and price point. However, Michael LaFido reserves 3 sessions per month for initial consultations with real estate professionals who find us online or through other media. These are provided at no-cost for successful applicants.