The Marketing Luxury Group is recognized as an international creative force in the luxury home industry.
It was founded by Michael LaFido who has been recognized as one of the top real estate marketers worldwide.
Our in-house and international team includes data analysts, international advertising specialists, videographers, copywriters, graphic designers, website developers, media groups, tech gurus and media strategists that work hand in hand with real estate agents and homeowners. Our global network includes brokers, investors, and influencers who publicly and privately advance our clients’ home sale.
Who We Help & What We Do
Our clients are luxury real estate agents, home owners, professional athletes, real estate developers, builders, celebrities, and real estate brokerages worldwide. We help tell their homes’ unique stories to guarantee coverage in the news media and sharing on social networks. Our clients’ homes sell for more money faster.
We have pioneered proprietary strategies to ensure the maximum number of high net worth individuals from tech CEOs to international investors see – and desire – our clients’ homes. Many real estate agents and developers do not have the in-house capacity to implement cutting edge strategies so we help them too.
About the Luxury Marketing Group
LUXURY HOME MARKETING STRATEGIES
(1) Lifestyle Listing Films and Videos
Hollywood production quality videos with scripts, staging, actors, music, and award winning cinematography help ensure potential buyers develop an emotional connection to the home before visiting in person.
This video was produced for one of our clients. Use the YouTube settings to view it in full screen HD.
2. Special Impact Events
Eschewing traditional open houses, our special impact events with celebrities, non profit sponsors, and private invitations to affluent buyers to amp up media coverage and create social competition among attendees.
3. Public Relations and Viral Video Marketing
All our public relations strategies help ensure articles, tv spots, and viral videos are produced about your luxury home and easily shared all over the world by millions of viewers.
4. Lifestyle & Legacy Story Writing
Typical copywriting describes home features like “breathtaking views.” Our Story Writing focuses on how living in your home can lead to a better life for you and your family for generations.
PARTNERING WITH REAL ESTATE PROFESSIONALS
The Marketing Luxury Group is focused on assisting luxury real estate listing agents with unique marketing strategies to sell their luxury homes.
Luxury Real Estate Business Development
Real Estate Professionals who partner with the Marketing Luxury Group are eligible for additional services that can position them as THE luxury listing authority in their target markets. (This is especially helpful to agents who are attempting to break into the luxury listing market or who have one or two multimillion dollar listings and want more.)
Agent Marketing Services
Services provided can include Book Publishing, Luxury Lifestyle Publicity, Website Development, Copywriting, Public Relations, Press Releases, Celebrity Attraction Strategies, Special Events, and Lifestyle Films Production.
IN THE NEWS
The Marketing Luxury Group and Michael LaFido are frequently highlighted in media reports and curate the largest collection of articles on luxury real estate marketing and luxury brand marketing. Call 424-281-4431 to interview Michael.
LUXURY REAL ESTATE NEWS ARTICLES
Listing Luxury, REALTOR® Magazine, Nov. 2014
Pricing Luxury Real Estate Is An Art And Science, CNBC, Sept. 23, 2014
My job is to make the home stand out. – Michael LaFido
Luxury Homes: Priced to Sell at $30 Million, WALL STREET JOURNAL, Sept. 10, 2014
The Trouble with Living Large, THE WALL STREET JOURNAL, Aug. 14, 2014
Tips for Buying Luxury Real Estate, INVESTOPEDIA, Sept. 2, 2014
Chinese Move into Luxury Manhattan Property, BBC, Aug. 25, 2014
Why the Luxury Real Estate Market Remains Hot, MICHIGAN AVENUE, June 27, 2014
Selling an Upscale Home? You’re in Luck. Sales Remain Strong. MONEY, June 16, 2014
Local Markets Dictate Price, Features of Luxury Housing, LOS ANGELES TIMES, June 12, 2014
Sky-High Demand for Luxury, NEW YORK TIMES, June 1, 2014
Luxury Sales Heat Up Across the Country, REALTOR® MAGAZINE, May 28, 2014
Living Large: The Market for Super Luxury Homes, CBS NEWS, May 18, 2014
Living in Luxury Air Parks, WALL STREET JOURNAL, June 5, 2014
For the Very Rich, U.S. Luxury Homes are a Bargain, INVESTORS BUSINESS DAILY, May 21, 2014
Luxury Residential Real Estate Update: ‘Forget it Jake, It’s Chinatown, FORBES, May 20, 2014
Bay Area REALTORS Now Using Drones to Market High End Properties, CBS BAY AREA, Feb. 4, 2014
10 Things Besides Location Luxury Buyers Should Obsess Over, FORBES, Oct. 23, 2013
Call Our Team for a Complimentary Consultation to Discuss Using Lifestyle Marketing Strategies to Sell Your Luxury Home