AREA EXCLUSIVITY
For brokers and team leaders (Not available for individual agents) that are looking to either launch a luxury division or strengthen their existing luxury division. Retain quality agents and recruit higher quality agents by dominating your high end and luxury market share.
WIN MORE CLIENTS
Becoming a Luxury Listing Specialist will give you the opprtunity to attract more luxury clients and listings with confidence. Our done for you program gives you all the tools you need to win more clients today.
SPORTS / ENTERTAINMENT
Marketing Luxury Group will collaborate with both the local agent and client to service the unique needs of the athlete or entertainer. We understand privacy is your absolute top priority, and we will work to ensure all your needs are met.
Advantages of Luxury Consulting
With Luxury Listing Consultants and Coaching, you will achieve the next level of success within your business realm, you will gain invaluable advice, and learn to recognize luxury opportunities in your every day life. Our clients are luxury real estate agents, home owners, professional athletes, real estate developers, builders, celebrities, and real estate brokerages worldwide. We know the ins and outs of luxury real estate and we are ready to share our knowledge with you.
GROUP COACHING
Dynamic Group Calls packed with knowledge and actionable tips from the best of the best in the Real Estate Industry.
1 ON 1 COACHING
Work directly with Michael to help grow your business and help dominate selling high end and luxury properties for your market.
SPEAKING
Michael’s speaking engagements cover some of the most up-to-the-minute topics in the luxury real estate market today
BOOST YOUR LISTING
Hire Michael to co-market your listing to get it sold, using his proven “Fresh Eyes Analysis” and repeatable strategies.
BE THE CLOSER
Michael will work with you to prepare and will be a part of your team to give you the advantage to secure the luxury listing.
OFFICE TRAINING
Micheal will work with leadership and agents to help strengthen your luxury division, or create a luxury division.
LUXURY DESIGNATION
This designation is available to Individual agents, large teams or offices. Gain the competitive advantage over your competition. Area exclusivity is available. Ask for details
SPORTS AND ENTERTAINMENT
Marketing Luxury Group will collaborate with both the local agent and client to service the unique needs of the athlete or entertainer.
MICHAEL LAFIDO
Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.
Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.
Michael, the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ by the International Property Awards.
Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.
Michael was awarded the 2019 MVP (Most Valued Partner) by “Who’s Who in Luxury Real Estate” (www.LuxuryRealEstate.com) Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.
The Luxury Listing Blueprint
Luxury Listing Specialist
Our clients are luxury real estate agents, home owners, professional athletes, real estate developers, builders, celebrities, and real estate brokerages worldwide. We know the ins and outs of luxury real estate and we are ready to share our knowledge with you.
ATTRACT MORE LUXURY CLIENTS
Uncover more potential clients and attain more luxury listings.
MARKET MORE LUXURY PROPERTIES
Find prospective buyers and insight on how to market the property appropriately.
EXPAND YOUR LUXURY SKILLSET
Acquire needed knowledge to help continue your education.
IDENTIFY AS A LUXURY AGENT
Position yourself in the luxury market and enhance your qualifications.
FREE RESOURCES
LUXE BLOG
The industry is call Michael’s methods “New Standard” for marketing luxury homes.
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