Certification (LUXE)

The Luxury Listing Specialist Course

To help agents demonstrate their skills, I have created a luxury broker certification. This new designation establishes a minimum set of standards for agents. My program instills the same principles I outline in my books, “Luxury Listing Specialist” and “Marketing Luxury”, and teach through my Marketing Luxury Group.

It offers potential clients third-party validation through documented, hands-on training and certification. Most agents spend years trying to secure luxury listings; many never get them. With this certification, agents have access to proven and repeatable marketing systems which can be utilized in the marketing of their luxury listings. This certification and the training agents receive as part of this program will almost single-handedly pull the luxury real estate niche out of the Dinasouric Age. Agents are seeing astounding results from these pioneering methods.


About Michael LaFido

Michael LaFido is a top-producing Realtor and real estate consultant with over Eighteen years of experience in the real estate industry. Michael’ marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home.

Michael, the founder of the Marketing Luxury Group, assisting other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ in 2018 by the International Property Awards!

Michael has created the nationally recognized luxury certification for real estate agents which is known as Luxury Listing Specialist (LUXE). This new certification establishes an in-depth and detailed set of standards for agents that represent luxury homes, and is currently offered for 12 hours of Continuing Education (CE) for real estate agents in Texas. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world. Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.