Michael LaFido

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.

Michael, the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ by the International Property Awards.

Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.

Michael was awarded the 2019 MVP (Most Valued Partner) by “Who’s Who in Luxury Real Estate” (www.LuxuryRealEstate.com) Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.



Michael’s speaking engagements cover some of the most up-to-the-minute topics in the luxury real estate market today. With a goal to teach top producing real estate agents worldwide to “think like a marketer” and not like “traditional agents”, Michael LaFido is a frequent speaker at conferences worldwide.

– How To Break Into AND Dominate Listing Higher End Homes In Your Market

– Branding & Marketing Strategies That Guarantee To Elevate Agents To “Rock Star” Status In Their Market

– Lifestyle Marketing – Creating a Marketing Story

– Leveraging the Luxury Lifestyle for the Home

– Utilizing Video to Win Over More High End Clients

– How to Host High End Events to Get Luxury Listings Sold




Hire Michael to speak at your company meeting, awards banquet, etc. (www.MichaelLaFido.com)


This certification is available to Individual agents, large teams or offices. Gain the competitive advantage over your competition. Area exclusivity is available. Ask for details


Michael LaFido can help you in a group or 1:1 consulting session whether you’re a broker/owner, team leader, or individual agent looking to launch or strengthen your luxury division.

Client Testimonials

Don’t take our word for it – here’s what our clients say:

Susan D’Amico

The reason I attended Michael’s Luxury Training was I’d rather start at the top and develop a stellar skill set and not waste my time and money working my way to the middle.

Chad Roffers

Michael LaFido has developed a true blueprint for success that gives both realtors and broker owners a turnkey system to dominate listing and selling luxury homes in ANY market.

Iryana Mitchell

The reason I attended Michael’s Luxury Training was because I want to learn more about the luxury market from an actual professional who does it, not just some luxury real estate instructor

Victor Vo

If I had a friend or family member that was a real estate agent in another city, I’d recommend LUXE to them primarily because it’s real. It’s worked! Great visuals! Learn from the one who is doing it!

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